Ever imagined turning a highway view into a priceless memory?
Ever imagined turning a highway view into a priceless memory?
We have been working on something and didn't return empty-handed. In our absence, we worked on something truly exciting. For one, travelers on the Nakuru-Nairobi highway are in for a breathtaking surprise. The views at Viewpoint are now priceless, literally, thanks to a Mastercard Innovation executed by Firmbridge Advertising.
Since its launch in 1997, the Mastercard Priceless Campaign has been synonymous with delivering exceptional experiences linked to its card usage. While primarily focused on purchase-related moments, they decided to extend this joy to travelers with a new, spectacular iconic site.
This colossal, visually stunning iconic site dominating the Viewpoint on the Nakuru-Nairobi highway perfectly encapsulates Mastercard's enduring message: "There are some things money can't buy; for everything else, there's Mastercard."
Targeting thousands of daily commuters, with estimates suggesting that around 30,000 to 40,000 vehicles use this highway each day, the campaign aims to create a lasting impression and reinforce Mastercard's brand values.
But it's more. It's now a landmark whose ripple effects will be felt by many. The facelift it has given the already stunning views at Viewpoint means many things for many people. It means more travelers will stop and in the process purchase from the vendors or take a memorable snap. So, the next time you're driving down to Naivasha or back to Nairobi, be sure to stop, capture a photo of this iconic landmark and experience the magic of Mastercard firsthand.
Ready to make your own big statement? Contact us at Firmbridge Advertising.
